Preparing for the holiday season can be a major undertaking for businesses. Everything from marketing and sales to supply chain and inventory management must be closely monitored. With regards to marketing, some companies spend millions of dollars every year attempting to entice shoppers. But how do you know if your holiday campaigns are truly effective?Continue reading “Tips for Creating Successful Holiday & New Year Digital Marketing Campaigns”
Category Archives: Social Media
Advertising on Snapchat and TikTok
This article provides an overview of two prominent social media platforms leveraged by younger Millennials and Gen-Z audiences. The platforms in question are Snapchat and TikTok, and the purpose of this piece is to analyze the various reasons for potentially incorporating each channel into your broader business marketing mix. Table of Contents Introduction Section One: SnapchatContinue reading “Advertising on Snapchat and TikTok”
Four Pros and Four Cons of Engaging in Influencer Marketing
This article explains the ins and outs of influencer marketing, lists key advantages and disadvantages of engaging in the practice, and provides helpful tips for finding and collaborating with an influencer to grow your brand. Table of Contents Section One: What Is Influencer Marketing Section Two: Pros of Influencer Marketing Section Three: Cons of Influencer Marketing SectionContinue reading “Four Pros and Four Cons of Engaging in Influencer Marketing”
5 LinkedIn Post Ideas to Boost Your Engagement
This article provides a review of the five types of LinkedIn posts most likely to boost your B2B and B2C engagement. Items of evaluation include LinkedIn articles vs blog posts, shared posts vs 3rd party content, native vs outsourced videos, infographics, and company updates. Table of Contents Introduction Section One: LinkedIn Articles and Blog Posts Section Two: SharedContinue reading “5 LinkedIn Post Ideas to Boost Your Engagement”
Tips for Effectively Managing Business Social Media Accounts
NOTE: This blog represents Part 2 of 2 in a series on how businesses can optimize their social media marketing. To read our first blog in this installment, click here. Social media marketing is quickly becoming one of the more prominent aspects of marketing. Whether through Instagram and Twitter or LinkedIn and TikTok, 91.9% of companies use socialContinue reading “Tips for Effectively Managing Business Social Media Accounts”
How and Why Should Businesses Use Social Media in 2021?
NOTE: This blog represents Part 1 of 2 in a series on how businesses can optimize their social media marketing. To read our second blog in this installment, click here. In a world where people are just as connected to each other digitally as they are physically, social media provides the perfect opportunity for businesses to buildContinue reading “How and Why Should Businesses Use Social Media in 2021?”