SpeakClear Blog
SpeakClear’s articles feature expert insights on everything from email marketing and SEO to social media, web design, content strategy, and much more! Start reading below.
Tips for Creating Successful Holiday & New Year Digital Marketing Campaigns
Preparing for the holiday season can be a major undertaking for businesses. Everything from marketing and sales to supply chain and inventory management must be closely monitored. With regards to marketing, some companies spend millions of dollars every year attempting…
How to Write Engaging Copy to Boost SEO
Boosting your SEO should be a top priority when writing digital copy for blogs, articles, and web pages. Why? Because it increases your chances of driving traffic through organic searches on platforms like Google and Bing, as opposed to using…
Advertising on Snapchat and TikTok
This article provides an overview of two prominent social media platforms leveraged by younger Millennials and Gen-Z audiences. The platforms in question are Snapchat and TikTok, and the purpose of this piece is to analyze the various reasons for potentially…
Four Pros and Four Cons of Engaging in Influencer Marketing
This article explains the ins and outs of influencer marketing, lists key advantages and disadvantages of engaging in the practice, and provides helpful tips for finding and collaborating with an influencer to grow your brand. Table of Contents Section One: What…
5 LinkedIn Post Ideas to Boost Your Engagement
This article provides a review of the five types of LinkedIn posts most likely to boost your B2B and B2C engagement. Items of evaluation include LinkedIn articles vs blog posts, shared posts vs 3rd party content, native vs outsourced videos, infographics, and company…
Keeping Up with Content Marketing
This article defines the three most popular forms of content marketing and lists the pros and cons of each to help you decide which best applies to your business. Table of Contents Section One: The Growth of Content MarketingSection Two: Three Forms of Content MarketingVideosBlogsPodcastsSection Three:…
Step-By-Step Instructions for Starting Your Own Podcast
This article outlines the process of creating your own podcast from scratch, including everything from ideation and topic selection to purchasing equipment and planning for the costs. Table of Contents IntroductionSection One: NecessitiesA Good IdeaRecording SpaceLaptop/Computer with Recording SoftwareMicrophone and HeadphonesSection Two: CostSection Three:…
What Should You Consider Before Starting a Video Marketing Campaign?
This article covers the types, themes, and primary purposes of modern-day video marketing. The purpose is to education marketing and content professionals on the various benefits associated with each type of video production and asset. Table of Contents IntroductionSection One: Video ThemesBrand CenteredProduct CenteredSection Two: Types…
10 Tips For Writing an SEO & Reader-Friendly Blog Post
This article provides a 10-step process that bloggers, small business owners, and content managers can follow to create easy-to-read and SEO-friendly blog posts on their websites. We cover everything from ideation (coming up with topics) to researching, writing, creating graphics,…
The Ins and Outs of Email Marketing in 2021
This article evaluates the primary benefits that email marketing provides to businesses in 2021 and reviews the types of emails that are commonly used to engage with customers, prospects, and subscribers today. Although many marketing professionals believe email is losing…
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