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SpeakClear’s blog features expert insights on everything from email marketing to SEO, social media, web design, content strategy, and much more! Start reading below.
Boosting your SEO should be a top priority when writing digital copy for blogs, articles, and web pages. Why? Because it increases your chances of driving traffic through organic searches on platforms like Google and Bing, as opposed to usingContinue reading “How to Write Engaging Copy to Boost SEO”
This article provides an overview of two prominent social media platforms leveraged by younger Millennials and Gen-Z audiences. The platforms in question are Snapchat and TikTok, and the purpose of this piece is to analyze the various reasons for potentiallyContinue reading “Advertising on Snapchat and TikTok”
This article explains the ins and outs of influencer marketing, lists key advantages and disadvantages of engaging in the practice, and provides helpful tips for finding and collaborating with an influencer to grow your brand. Table of Contents Section One: WhatContinue reading “Four Pros and Four Cons of Engaging in Influencer Marketing”
This article provides a review of the five types of LinkedIn posts most likely to boost your B2B and B2C engagement. Items of evaluation include LinkedIn articles vs blog posts, shared posts vs 3rd party content, native vs outsourced videos, infographics, and companyContinue reading “5 LinkedIn Post Ideas to Boost Your Engagement”
This article defines the three most popular forms of content marketing and lists the pros and cons of each to help you decide which best applies to your business. Table of Contents Section One: The Growth of Content Marketing Section Two: Three Forms of Content MarketingContinue reading “Keeping Up with Content Marketing”
This article outlines the process of creating your own podcast from scratch, including everything from ideation and topic selection to purchasing equipment and planning for the costs. Table of Contents Introduction Section One: Necessities A Good Idea Recording Space Laptop/Computer with Recording Software MicrophoneContinue reading “Step-By-Step Instructions for Starting Your Own Podcast”
This article covers the types, themes, and primary purposes of modern-day video marketing. The purpose is to education marketing and content professionals on the various benefits associated with each type of video production and asset. Table of Contents Introduction Section One: Video Themes Brand Centered ProductContinue reading “What Should You Consider Before Starting a Video Marketing Campaign?”
This article provides a 10-step process that bloggers, small business owners, and content managers can follow to create easy-to-read and SEO-friendly blog posts on their websites. We cover everything from ideation (coming up with topics) to researching, writing, creating graphics,Continue reading “10 Tips For Writing an SEO & Reader-Friendly Blog Post”
This article evaluates the primary benefits that email marketing provides to businesses in 2021 and reviews the types of emails that are commonly used to engage with customers, prospects, and subscribers today. Although many marketing professionals believe email is losingContinue reading “The Ins and Outs of Email Marketing in 2021”
NOTE: This blog represents Part 2 of 2 in a series on how businesses can optimize their social media marketing. To read our first blog in this installment, click here. Social media marketing is quickly becoming one of the more prominent aspectsContinue reading “Tips for Effectively Managing Business Social Media Accounts”
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